MarkHeadshot
Caliheadshot2
MarkHeadshot
Caliheadshot2

Our founders are two college friends, Mark and Cali, who decided to give side hustling and entrepreneurship a go, now 14+ years later we’re sharing how we’ve made it work sustainably to anyone looking to do the same.

We’ve started over 10 businesses and have helped hundreds more. The grass kinda does look greener over here.

It looks like: 

  • setting our own schedules 
  • wealth in the full sense of the word: of time, money, health, passion, and joy
  • growing in community with other side hustlers, entrepreneurs, and “there’s got to be a better way” kind of people

If you’re ready to actually give that dream a go, to start giving your time and energy to building the life you really want to live, we’re ready to help you start building it - and don’t worry, we’ve brought our parachute so you can land softly onto your new path. 

See you at the start.

Our founders are two college friends, Mark and Cali, who decided to give side hustling and entrepreneurship a go, now 14+ years later we’re sharing how we’ve made it work sustainably to anyone looking to do the same.

Between the two of  us we’ve started over 10 businesses and have helped hundreds more. The grass kinda does look greener over here. It looks like: 

  • days of our design (see: not worrying about our messenger light being green)
  • wealth in the full sense of the word: of time, money, health, passion, and joy
  • growing in community with other side hustlers, entrepreneurs, and “there’s got to be a better way” kind of people

If you’re ready to actually give that dream a go, to start giving your time and energy to building the life you really want to live, we’re ready to help you start building it - and don’t worry, we’ve brought our parachute so you can land softly onto your new path. 

See you at the start.

Meet Mark

MarkHeadshot

Mark worked in economic development and real estate management after undergrad, eventually jumping into entrepreneurship after his graduate program at Carnegie Mellon. He has co-founded and operated companies ranging from recruitment software, advertising technology, commercial lavender farming, exoskeleton development, handyman services, startup consulting and more. He has worked for institutional investors and raised venture money from them, but he vastly prefers working with capital-efficient ventures that can be self or non-venture funded. Living in Pittsburgh with his wife and two children, Mark is eager to share the benefits of creating a better quality of life through entrepreneurship with you.

Meet Cali

Caliheadshot2

Cali helps professionals like you create a business you love in an overwhelm-free, guided, and efficient way. She spent years growing her coaching and consultancy side hustle, while maintaining her demanding corporate job and completing her MBA, before turning it into a full-time business. That led to starting a few other businesses (an Etsy story and marketing agency) and now sharing what she’s learned with people like you. She lives in Cincinnati with her husband and when she’s not helping you with your business, she’s probably hiking, playing tennis, or planning her next trip.

 

Sometimes numbers + testimonials speak for themselves...

Sometimes numbers + testimonials speak for themselves...

We're proud of our work, here's some reasons why:

100+

Successfully
co-piloted businesses

50+

Highly specialized
consultants in our network

98%

Satisfaction
of our customers

35+

Industries we've helped someone break into